What this is. What this is not.
Keep-fresh is what already exists in the shop. A project starts when we write what “done” means.
Keep-fresh
You send it. I put it up.
Photos, reviews you already have, hours, hires, specials, OOO, a celebration, a note to customers, a color pass. Hosting and SSL stay up. Evening batch. A few days. Nothing live until you say yes. In year one. Then $449/yr.
Feature add
A new thing on the public site — or bigger.
A page, a form, a gallery, a booking block. A managed CRM if that’s the work. Dreaming is allowed. Building starts after a written scope: what ships, what does not, what “done” means. Price after we know. If it cannot be named in one sitting, it stays an idea.
A project
Separate quote.
Rebuild. Redesign. New architecture. Member/app, mail server, general IT. A pile of keep-fresh asks that is actually a new section. Done means the scope shipped — not “keep going until it feels finished.”